Check out this interesting customer disloyalty card I read about in the Feb/March issue of Barista Magazine. The card is produced by World Barista Champion Gwilym Davies of London.
From the article:
Eight cafes located primarily in East London are listed on the card. The idea is to get cardholders (and the cards are free, natch), to visit cafes they might never have tried. After they've hit all eight locales, they are invited back to Gwilym's cart for a coffe on the house, um, er, cart.
This is a great example of a business strengthening its larger community, in this case London's coffee scene, and growing its own opportunities.
In Minneapolis I've seen several bike shop owners wearing t-shirts from other shops. They too recognize that not only is there room for others to play, but that in a real way the fact that these other businesses exist creates more room than if they didn't. That and I really believe they like each other, which in an even more powerful and perhaps pure way attracts me to them and to their business.
In Minneapolis I've seen several bike shop owners wearing t-shirts from other shops. They too recognize that not only is there room for others to play, but that in a real way the fact that these other businesses exist creates more room than if they didn't. That and I really believe they like each other, which in an even more powerful and perhaps pure way attracts me to them and to their business.
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