I love online locator services like Yelp, Angie's List, Urban Spoon, and Google Maps, but one thing I find challenging is the limited amount of detail available about many businesses. This seems especially strange given how easy and affordable it is to get information out there. Case in point is Google's Local Business Center. For zero dinero a business owner can list the following:
name
address
phone number
email address
website
bio
hours of operation
type of business
photos
videos
coupons
payment options
Not only that but they can access free analytics data with information about who's searching for them. Watch the video below for more details.
If you own a business or know someone who does (especially if the business caters to local customers) I encourage you to take advantage of things like this. A name, address, and phone number is great, but if you show me a picture or post a copy of your menu I'll be more likely to check you out. And if you tell me ahead of time that you're closed on Mondays or that you don't take plastic, I'll be able to make sure I have cash in my wallet come Tuesday!




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